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Want to know why text-based website designs (also called Content Sites) are increasing in popularity? First you need to understand the importance of the long-form sales letter. For decades, the sales letter has been *the* dominant marketing tool. Expert copywriters have amassed small (and often, not so small) fortunes by using their persuasive talent to convince you to buy their products.

If you want your business's website to show up on Google's first page (you do), there is no better way to get started than by creating a Google Business Profile page. Google Business Profiles are the boxes that pop up when you search for local businesses. They include important information about your business, such as your phone number, website, hours, and more.

A good website plays two games: The first game is for the customers—real people who click on your website and are convinced to buy based on the writing, images, and reviews. The second game is...