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Photography is one of the most important considerations for a small business website design. Where you get your photos, and how you format and display them, can be the difference between increasing your conversion rate and alienating your potential customers.

Every element, button, and icon you add to your website is just as likely to frustrate users as it is to drive conversions. Sometimes, it's best to keep it simple. Here, I take you through a very simple, clean website design in Figma. Watch or read along below.

Website design is a Renaissance process that requires you to be a craftsman of several different technologies. Whereas many tools have proliferated to ease these demands, many are expensive and can hamstring your attempts to build your first website. Below we explore a few of our favorite free tools for website design.

Images are big part of website design because they are absorbed more quickly than writing. They also give off important brand signals for your small business. To take full advantage of your images, ensure they are formatted correctly for optimal performance, usability, and website ranking.

Images are big part of website design because they are absorbed more quickly than writing. They also give off important brand signals for your small business. To take full advantage of your images, ensure they are formatted correctly for optimal performance, usability, and website ranking.

In the small business world, it is best to keep your website design simple. Clean, well-balanced, judicious use of color. However, many small business sites we come across are missing a few of the fundamentals. Incorporate these elements into your website and you will have your bases covered.